The first step is meeting with you multiple times in order to learn about your company. What are your goals? Who are you trying to reach? What problem do your services solve? What emotions should your company portray? What colors should be used? What demographics are you serving? What assets do you currently have? All of these are sample questions that need to be answered. During the initial process, we learn as much as we can in order narrow our direction.
Research is the next step in our process. Each company is different and will require different amounts of research. Who is the target market? What image should we convey? What should the messaging be? IF you are an established company, what do your customers think about you? What does the competition look like? Our team will research all the factors that will go into the brand strategy.
The next step is building a branding board and/or brand plan. A proper brand strategy will help you position your company in the marketplace. During this process, our team will put the strategy into a written plan. The plan includes everything from brand standards, color boards, messaging, naming, and customer relations. It is a set of written standards that your company will be able to use for future marketing plans. This document will let future vendors or employees the “rules” of how your brand and assets may be used.
The final step is for our creative team to start executing the game plan and build out the assets and resources. This includes things like business materials, the website, logo, and other creative resources. Your brand should be a coordinated effort, touching every area of your business. At Brandnative, we help you not only develop your brand but can also fulfill the creative elements that bring it all together. For more information, contact one of our reps today!